Hello! I'm Sarah, lead designer + studio director (of over 10 years!). My passion is not only creating beautiful heirloom pieces for brides, but also celebrating so many wonderful women and couples. Jewellery is only small part of your day, but I love knowing that you'll tuck away your pieces and cherish them forever. Every jewellery box tells a story, and it's an honour to represent such a special chapter of yours.
What makes us different…
Our primary focus is quality (over quantity – always!). We are a private design studio, based in Ottawa, Canada, where every piece is ethically made in small batches by the SW team. We are a team of perfectionists, intricately handcrafting each bride's order with the utmost love and care. Our stylists are always here to give advice before you order.
The SW collection is made with freshwater pearls, precious metals, Swarovski Elements, and gemstones. All pieces are made-to-order, then shipped to beautiful brides all over the world!
I first started dabbling in jewellery design during my second year of university. I was taking Psychology, but found myself lacking a creative outlet. As a fun hobby, I began to study metalwork and gemology in my free time. I fell in love with the design aspect of jewellery, and worked endlessly to perfect my technical skills. At this time, I was also working two part time jobs – one of which was in the wedding industry, a beautiful little world that I became fascinated with! When I finished my undergrad, I was so excited to finally have the time to focus on my designer dreams. Bridal jewellery seemed like the perfect place to land.
Starting as simply a desk in my parents' basement - then soon after, a small apartment-studio. My new venture took off quickly. I was selling on Etsy at the time, and orders were flooding in from all over the world! A few bridal boutiques even started carrying my pieces. As the business grew, I bought a townhouse, where I could have a much larger home-studio, with enough room to hire my first production assistant. This setup didn't last long, as the business was growing by the month. The next step was to open a boutique for our local brides to visit.
After a few months of looking for the perfect space, I signed a commercial lease for the sweetest little unit in a heritage building in the Glebe neighborhood of Ottawa - complete with exposed brick walls and creaky hardwood floors. Half of the space was set up as a studio, where the production team worked, and the other half as a showroom. Brides loved visiting us here - they could bring their dress, try on our samples, and place their order in person. We oh-so-happy in this space for 7 years(!!).
And then Covid hit.
When the world went virtual - so did we.
The change was actually very positive for us.
We now work from a private studio (closed to the public), where everything continues to be designed, handcrafted, and then shipped to our brides. While we do miss seeing our local brides at our pretty boutique - we now have much more time to design new pieces, improve the collection, take on custom work, and most importantly, serve more brides from all over the world! No matter where you are, you can always consult with one of our stylists. We ship everywhere!
We hope that you love the collection as much as we do. Our brides are the best – thank you everyone for your continuous love and support <3